Folio is a Magento theme with advanced custom admin modules, so it’s extremely customizable, easy to use and fully responsive. Suitable for every type of store. The theme is designed uniquely and beautifully with elegant color, featuring a responsive grid, retina optimization, modern design and much more.
PT Voke is a premium Magento theme with advanced admin module. It’s extremely customizable, easy to use and fully responsive. Suitable for every type of store. Great as a starting point for your custom projects.
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Qnima is responsive and multipurpose Magento theme that comes with 5 different store presets. It is fully responsive theme, has unlimited color variations in style, Multilanguage and many more features.
There are a number of both open and close source off the shelf solutions. For example Magento has an impressive list of sites that use them for eCommerce. There are also stories such as this(only link to last section) where an eCommerce site is developed from scratch with great success.
I’m wondering if there’s an objective way to approach the build vs customize decision?
AIDA stands for Attention, Interest, Desire and Action. It’s the oldest trick in the sales book, but rarely thought about when it comes to eCommerce. The idea is that a sales person should follow these four steps when pitching a product to the potential buyer. In the world of eCommerce, you don’t have your sales person, so this process is (should) be done by your online store.
Using search engines, in most cases visitors will land on product or category pages. We will concentrate on your product pages within the AIDA process. Once the visitor lands on your product page, you have merely a few seconds to grab his attention. In these few seconds, this visitor will decide weather this is what he was looking for or he’ll move along. We are talking about attention, the first part of AIDA process. In the real world, you’d be trying to catch the attention of the buyer in this step, but online, you already have his attention. All you need to do is make sure you don’t lose it.